Door: Jigal Schrijver, directeur Marketing & Operations bij HotSMS
La Comunidad nieuwsbrief - mei 2005
Anytime, Anyplace, Anywhere
Mobiel is zoals Martini Bianco het in 1970 al stelde: Anytime, Anyplace, Anywhere. Mobile = lifestyle. Onderzoeken wijzen uit dat men het erger vindt om de mobiele telefoon thuis te vergeten dan bijvoorbeeld een portomonnee. Het resultaat? Met toestemming kun je iemand direct, altijd en overal op zijn mobiele telefoon bereiken. Andersom kan iedereen op elk gewenst moment jou (als merk) ook bereiken, eventueel getriggered door een ander medium als RTV, print of buitenreclame.
Combinatie met andere media
SMS is een communicatiemiddel dat als een van de weinige effectief te combineren is met vrijwel alle overige mediavormen: SMS & TV (Idols, TMF), SMS & Radio (Radio538, NoordzeeFM), SMS & Print (eindeloze variaties op SMS & Win en mobiele content), SMS & Internet (HotSMS.com, Jamba, GSM.nl), SMS & Buitenreclame (M&M’s colour voting, SMS & Direct Mail (ING)
Geen spam (versus email)
Vrijwel iedereen heeft dagelijks te maken met ongewenste en vaak irrelevante email. Aangezien de mobiele telefoon en bijbehorend 06nummer nog dichter bij iemand staan dan een emailadres is het heel belangrijk (eigenlijk een voorwaarde) om een opt-in (toestemming dus) 06nummer bestand te gebruiken voor marketing acties. Op grote schaal spammen van mobiele nummers is niet mogelijk omdat de operators dat niet toestaan. Zij fungeren als het ware als een gatekeeper van het SMS verkeer.
Het succes van elke reclame uiting is relevantie. Hoe meer bekend is over de eigenaar van het 06nummer hoe relevanter de boodschap wordt. Bij mobiele marketing is de perceptie van wat wordt ervaren als gewenst en relevant nog sterker dan bij email. Immers je komt binnen in de ‘personal space’ van de ontvanger. Een opt-in bestand met kennis van de doelgroep en een relevante boodschap = vrijwel geen waste.
Direct response medium
SMS is bijzonder geschikt als direct response medium. Menig TV programma vraagt kijkers om te stemmen of interactief deel te nemen aan het programma (Idols, Nationale Opvoedtest, IQ test, TMF). Maar ook het aanvragen van informatie kan eenvoudig getriggerd worden met 160 karakters. Vraag de ontvanger om een SMS te antwoorden met een simpele JA. De computer zoekt de adresgegevens bij het 06nummer en de Direct Mail kan de deur uit. Ook onderzoeksbureaus ontdekken de kostenefficiënte en snelle manier van ondervragen per SMS. Binnen een kwartier heeft ruim 75% al gereageerd op een vraag of stelling.
Evolutie: SMS/MMS/Video/Multi-user interaction
Op dit moment is 100% van alle mobiele bellers in Nederland (ongeveer 12 miljoen) bereikbaar via SMS (160 karakters platte tekst). Met de verkopen van nieuwe mobiele telefoons en snellere dataverbindingen (GPRS, EDGE en UMTS) is het ook mogelijk om steeds meer consumenten een MMS (plaatjes) of een video fragment (bewegend beeld en geluid) te sturen. Wanneer een kritische massa beschikt over de juiste toestellen, zullen ook multi-user toepassingen (het via mobile internet interacteren met anderen) kunnen worden ingezet. Bijvoorbeeld real-time chatten via je mobiel met andere consumenten over een product of dienst. De mobiele marketing boodschap evolueert van platte tekst naar bewegend beeld en geluid. Commercials kunnen gepusht worden naar de telefoon waarbij de ontvanger direct een bestelling kan plaatsen, eventueel met korting.
Interactieve campagnes (cameraphones)
Vrijwel elke nieuwe telefoon die nu de winkel verlaat, heeft een camerafunctie. Dit biedt de mogelijkheid om consumenten te betrekken bij een campagne door ze foto’s te laten maken en deze in te sturen. Foto’s van gebruiksmomenten die het merk in de juiste context laten zien. Testimonials in beeld door gebruikers. De foto’s worden op een internetsite gezet waar bezoekers reacties en commentaar kunnen geven. De marketeer krijgt niet alleen een goed beeld hoe het merk wordt beleefd maar kan de feedback weer meenemen in nieuwe marketing campagnes.
De veelzijdigheid van mobile marketing
Mobile marketing kan op heel veel verschillende manieren worden ingezet. Maar zoals voor alle media geldt, denk goed na over wat de doelstellingen zijn. Hoewel een Engels onderzoek concludeerde over het gebruik van SMS: the medium IS the message.
vrijdag, april 29, 2005
maandag, april 25, 2005
Smart mobile marketing for Coke Light
Source: www.mmoom.com
In Austria, Coca-Cola has launched a mobile campaign to promote its Coke Light brand. Over 50.000 SMS have been sent out by sms.at to Austrian males aged 20 to 39, with an invitation to join an online competition an win a Mini Cooper. The MMS part of the campaign targets women, with 15.000 MMS sent to women from 20 to 39 years old featuring the picture of attractive men competing to become the "Coke Light Man 2005" (remember the tv spot?). They are invited to vote in order to name in order to select the most handsome.
It's interesting to see a mobile marketing initiative that changes its content according to the audience it is targeting. Surely a smart move from Coca-Cola showing how flexible the mobile phone as marketing channel can be.
In Austria, Coca-Cola has launched a mobile campaign to promote its Coke Light brand. Over 50.000 SMS have been sent out by sms.at to Austrian males aged 20 to 39, with an invitation to join an online competition an win a Mini Cooper. The MMS part of the campaign targets women, with 15.000 MMS sent to women from 20 to 39 years old featuring the picture of attractive men competing to become the "Coke Light Man 2005" (remember the tv spot?). They are invited to vote in order to name in order to select the most handsome.
It's interesting to see a mobile marketing initiative that changes its content according to the audience it is targeting. Surely a smart move from Coca-Cola showing how flexible the mobile phone as marketing channel can be.
woensdag, april 20, 2005
HotSMS lanceert in België gratis SMS dienst en mobiele marketing platform
HotSMS lanceert vandaag een Belgische versie van haar succesvolle website www.hotsms.com. Sinds de start in 2000 hebben inmiddels meer dan 900.000 gebruikers zich geregistreerd om gebruik te maken van gratis SMS via de website. In Nederland is 54% van alle 17-jarigen en 55% van alle 18-jarigen lid bij HotSMS. De helft van alle geregistreerde gebruikers heeft HotSMS toestemming gegeven (opt-in principe) om een commerciële boodschap te ontvangen per SMS en/of Email.
SMS als reclamemedium
HotSMS is groot geworden met het aanbieden van gratis SMS vanaf de website. Elk bericht eindigt met een reclameboodschap van 40 karakters. De verzender kiest uit een rij adverteerders de Hot Line die het best bij zijn SMS bericht past. Na verzending wordt er een banner van de adverteerder vertoont. De kliks op deze banner liggen gemiddeld tussen de 2% en 7%.
België
“De Belgische markt biedt nog volop mogelijkheden voor het introduceren van SMS als reclamemedium.” aldus Ruben Troostwijk, Directeur van HotSMS. “We zullen de komende maanden gebruiken om in Belgie onze database op te bouwen. Daarna kunnen we ook daar de eerste mobile marketing campagnes opzetten.”
Mobile Marketing
In Nederland vormt de HotSMS database regelmatig het startpunt voor succesvolle mobile marketing campagnes. Daarbij worden SMS, Email en post ingezet. Recent realiseerde HotSMS acties voor onder andere: Aprillia, Coca-Cola, EuroDisney, H&M, HEMA en Heineken.
Over HotSMS
Als één van de grootste onafhankelijke spelers op het gebied van mobile marketing in Europa, houdt HotSMS zich bezig met SMS-vertising en Direct (Mobile) Marketing (onder andere via 900.000 geregistreerde gebruikers op HotSMS.com) en het ontwikkelen en faciliteren van mobile marketing concepten en applicaties.
SMS als reclamemedium
HotSMS is groot geworden met het aanbieden van gratis SMS vanaf de website. Elk bericht eindigt met een reclameboodschap van 40 karakters. De verzender kiest uit een rij adverteerders de Hot Line die het best bij zijn SMS bericht past. Na verzending wordt er een banner van de adverteerder vertoont. De kliks op deze banner liggen gemiddeld tussen de 2% en 7%.
België
“De Belgische markt biedt nog volop mogelijkheden voor het introduceren van SMS als reclamemedium.” aldus Ruben Troostwijk, Directeur van HotSMS. “We zullen de komende maanden gebruiken om in Belgie onze database op te bouwen. Daarna kunnen we ook daar de eerste mobile marketing campagnes opzetten.”
Mobile Marketing
In Nederland vormt de HotSMS database regelmatig het startpunt voor succesvolle mobile marketing campagnes. Daarbij worden SMS, Email en post ingezet. Recent realiseerde HotSMS acties voor onder andere: Aprillia, Coca-Cola, EuroDisney, H&M, HEMA en Heineken.
Over HotSMS
Als één van de grootste onafhankelijke spelers op het gebied van mobile marketing in Europa, houdt HotSMS zich bezig met SMS-vertising en Direct (Mobile) Marketing (onder andere via 900.000 geregistreerde gebruikers op HotSMS.com) en het ontwikkelen en faciliteren van mobile marketing concepten en applicaties.
dinsdag, april 19, 2005
Mobile operators benefit from charity SMS trend
Sourc: Telecompaper
Mobile operators are earning large profits from texted charity donations, the Financial Times reports. Orange, O2, Vodafone and T-Mobile take seventeen to 25 percent of texted donations in charges, which means that charities receive only GBP 1 of a standard GBP 1.50 donation, after taxes, according to the newspaper. For example, SMS donations for Samaritans runners in the London Marathon cost GBP 3, of which the charity will only get GBP 1.80. Capital Radio’s Help a London Child campaign, which included the warning that only GBP 1 of each GBP 1.50 donation would reach the appeal, raises GBP 120,000, including GBP 60,000 by text. The benefit to operators was GBP 10,000 plus an estimated GBP 2,400 in standard text fees.
The Institute of Fundraising’s chief executive, Lindsay Boswell, said that it would upset people to learn that operators are charging so much. O2 media relations manager Dave Massey said that the company received GBP 0.26 for every GBP 1.50 donated, in addition to an up to GBP 0.12 standard SMS charge during the Help a London Child campaign. He insisted that this was not profit, much of it going to cover costs. The other three major mobile operators said they charged a similar amount.
Mobile operators are earning large profits from texted charity donations, the Financial Times reports. Orange, O2, Vodafone and T-Mobile take seventeen to 25 percent of texted donations in charges, which means that charities receive only GBP 1 of a standard GBP 1.50 donation, after taxes, according to the newspaper. For example, SMS donations for Samaritans runners in the London Marathon cost GBP 3, of which the charity will only get GBP 1.80. Capital Radio’s Help a London Child campaign, which included the warning that only GBP 1 of each GBP 1.50 donation would reach the appeal, raises GBP 120,000, including GBP 60,000 by text. The benefit to operators was GBP 10,000 plus an estimated GBP 2,400 in standard text fees.
The Institute of Fundraising’s chief executive, Lindsay Boswell, said that it would upset people to learn that operators are charging so much. O2 media relations manager Dave Massey said that the company received GBP 0.26 for every GBP 1.50 donated, in addition to an up to GBP 0.12 standard SMS charge during the Help a London Child campaign. He insisted that this was not profit, much of it going to cover costs. The other three major mobile operators said they charged a similar amount.
vrijdag, april 15, 2005
257 million camera phones shipped in 2004
Source: Telecompaper
According to the latest research from Strategy Analytics, 257 million camera phones were shipped worldwide, representing 38 percent of total handset sales, in 2004. This was up sharply from 84 million, or 16 percent of total, in 2003.
Camera phones outsold digital still cameras by almost 4 to 1, reaching just 68 million units globally in 2004. Sales grew 40 percent annually, from 49 million units in 2003.
"Global camera phone sales grew by an impressive 200 percent year-over-year in 2004," said Neil Mawston, Associate Director of the Wireless Device Strategies (WDS) service at Strategy Analytics. "Nokia led the pack, with an 18 percent worldwide market share, followed closely by Motorola at 17 percent, and Samsung in third position at 13 percent."
Chris Ambrosio, Director of Strategy Analytics' Global Wireless Practice, added, "The digital still camera market is running out of steam. Vendors such as Kodak, Canon and Fuji will find growth harder to achieve in 2006. Camera phones will eventually capture 15 percent of the low-end digital still camera market by 2010, while attempts to sell households in developed markets a second or third device will be restricted by the ubiquity of multi-megapixel camera phones."
Other findings from Strategy Analytics' 2004 Global Camera Phone report include:
- VGA sensors will still be the sweet spot for camera phones in 2005, but vendors will use pixel counts as a differentiator in higher product tiers. These 'Pixel Wars' will drive multi-mega pixel handset demand to 3 in 10 sales worldwide in 2005;
- Removable memory will be standard issue on camera phones by the end of 2007 but the wireless connectivity landscape for camera phones (e.g. USB, WLAN / WiFi, Infra-red, Bluetooth, etc.) will be fragmented, requiring printer, and other ecosystem, players to support a wide range of solutions based on regional market dynamics.
According to the latest research from Strategy Analytics, 257 million camera phones were shipped worldwide, representing 38 percent of total handset sales, in 2004. This was up sharply from 84 million, or 16 percent of total, in 2003.
Camera phones outsold digital still cameras by almost 4 to 1, reaching just 68 million units globally in 2004. Sales grew 40 percent annually, from 49 million units in 2003.
"Global camera phone sales grew by an impressive 200 percent year-over-year in 2004," said Neil Mawston, Associate Director of the Wireless Device Strategies (WDS) service at Strategy Analytics. "Nokia led the pack, with an 18 percent worldwide market share, followed closely by Motorola at 17 percent, and Samsung in third position at 13 percent."
Chris Ambrosio, Director of Strategy Analytics' Global Wireless Practice, added, "The digital still camera market is running out of steam. Vendors such as Kodak, Canon and Fuji will find growth harder to achieve in 2006. Camera phones will eventually capture 15 percent of the low-end digital still camera market by 2010, while attempts to sell households in developed markets a second or third device will be restricted by the ubiquity of multi-megapixel camera phones."
Other findings from Strategy Analytics' 2004 Global Camera Phone report include:
- VGA sensors will still be the sweet spot for camera phones in 2005, but vendors will use pixel counts as a differentiator in higher product tiers. These 'Pixel Wars' will drive multi-mega pixel handset demand to 3 in 10 sales worldwide in 2005;
- Removable memory will be standard issue on camera phones by the end of 2007 but the wireless connectivity landscape for camera phones (e.g. USB, WLAN / WiFi, Infra-red, Bluetooth, etc.) will be fragmented, requiring printer, and other ecosystem, players to support a wide range of solutions based on regional market dynamics.
donderdag, april 14, 2005
Mobile Marketing Tips For Small Businesses
Source: SmallBusinessNews
Welcome to the next frontier in marketing - wireless or mobile marketing, also known as m-commerce. Analysts predict that 2005 will be the year that mobile marketing really takes off and that companies will take advantage of this medium in much the same way as they did in the early days of the Internet.
The benefits of mobile marketing
The key benefits of mobile marketing are clear to see. Most mobile users carry their phone or keep it within easy reach at all times, which means that mobile marketing offers a very personal way for marketers to communicate their message to customers. Messages are almost guaranteed to be read, unlike e-mail marketing or direct mail. It also allows companies to build a relationship with their customers, track preferences and highly target their marketing.
And the dangers
There are of course dangers in using such a personal medium and a badly thought-out mobile marketing campaign could easily be considered intrusive and cause the sender to alienate or lose customers.
Can any business do it?
Is mobile marketing just for big companies then or can small businesses do it too?
If you are a small business person then the good news is that mobile marketing is a technique that companies of every size can employ. There are of course several points you need to consider before embarking on your first mobile marketing campaign.
What technology is involved?
The options available to you are primarily WAP and SMS. WAP (Wireless Application Protocol) is essentially a cut down version of a web browser that enables people with WAP enabled mobile phones to access very basic versions of web pages.
SMS stands for Short Messaging Service and is also known as text messaging or texting and allows mobile users to send and receive text messages of up to 160 characters long. Most small businesses will find it easier to use text messages to communicate with their customers rather than WAP.
Mobile marketing - how do I do it?
What does a small business need in order to carry out a mobile marketing campaign?
Firstly of course you need to get your customers to agree to disclose their mobile numbers (they must opt in to receiving messages via their mobile phones in order for you to comply with privacy and distance selling regulations).
While on the subject of privacy, you must ensure that when you do market to people via their mobiles, you give them a way of opting out of receiving further communications from you. Allow them to text you back with the word 'Unsubscribe' or 'stop', for example.
What's the best way to collect mobile numbers?
The simplest way to get customers' mobile numbers is to ask them. If you run a bricks and mortar business, ask customers for their numbers when you are talking to them or in your newsletter, brochure, advertising or direct mail. Similarly, if you run an online business serving the local area, ask them for their number when they inquire or purchase or when you email them. If necessary, incentivize customers to give you their number by, for example, running a competition or draw and offering a prize.
Bear in mind that if you are a small business, mobile marketing using text messages will work best if you are targeting your local market. If you run, say, a dry-cleaning business, there is little point marketing to people on the other side of the country.
How can my business use mobile marketing?
It depends on your business but, for example, you could use it to inform customers of new product ranges that may be of interest to them, or special offers and special events. Or you could invite them to participate in a competition. Just make sure your messages are targeted.
What does mobile marketing cost?
Mobile marketing costs are low - it doesn't cost a lot to send a text message. However, costs may vary depending on the mobile network used. Talk to your phone company.
What should I say in my message?
The message length available to you is 160 characters so plan your messages carefully, keep them brief and to the point and make each word count. Include a call to action in each message such as "call now" or "come into the shop now" (and the opt-out instructions).
I'm still not sure...
If you are not sure whether mobile marketing will work for your business, why not try it and see. A small campaign will cost very little (especially compared with something like direct mail) and your business could be in for a pleasant surprise as a result.
--------------------------------------------------------------------------------
About the Author:
Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Design and Marketing agency.
Welcome to the next frontier in marketing - wireless or mobile marketing, also known as m-commerce. Analysts predict that 2005 will be the year that mobile marketing really takes off and that companies will take advantage of this medium in much the same way as they did in the early days of the Internet.
The benefits of mobile marketing
The key benefits of mobile marketing are clear to see. Most mobile users carry their phone or keep it within easy reach at all times, which means that mobile marketing offers a very personal way for marketers to communicate their message to customers. Messages are almost guaranteed to be read, unlike e-mail marketing or direct mail. It also allows companies to build a relationship with their customers, track preferences and highly target their marketing.
And the dangers
There are of course dangers in using such a personal medium and a badly thought-out mobile marketing campaign could easily be considered intrusive and cause the sender to alienate or lose customers.
Can any business do it?
Is mobile marketing just for big companies then or can small businesses do it too?
If you are a small business person then the good news is that mobile marketing is a technique that companies of every size can employ. There are of course several points you need to consider before embarking on your first mobile marketing campaign.
What technology is involved?
The options available to you are primarily WAP and SMS. WAP (Wireless Application Protocol) is essentially a cut down version of a web browser that enables people with WAP enabled mobile phones to access very basic versions of web pages.
SMS stands for Short Messaging Service and is also known as text messaging or texting and allows mobile users to send and receive text messages of up to 160 characters long. Most small businesses will find it easier to use text messages to communicate with their customers rather than WAP.
Mobile marketing - how do I do it?
What does a small business need in order to carry out a mobile marketing campaign?
Firstly of course you need to get your customers to agree to disclose their mobile numbers (they must opt in to receiving messages via their mobile phones in order for you to comply with privacy and distance selling regulations).
While on the subject of privacy, you must ensure that when you do market to people via their mobiles, you give them a way of opting out of receiving further communications from you. Allow them to text you back with the word 'Unsubscribe' or 'stop', for example.
What's the best way to collect mobile numbers?
The simplest way to get customers' mobile numbers is to ask them. If you run a bricks and mortar business, ask customers for their numbers when you are talking to them or in your newsletter, brochure, advertising or direct mail. Similarly, if you run an online business serving the local area, ask them for their number when they inquire or purchase or when you email them. If necessary, incentivize customers to give you their number by, for example, running a competition or draw and offering a prize.
Bear in mind that if you are a small business, mobile marketing using text messages will work best if you are targeting your local market. If you run, say, a dry-cleaning business, there is little point marketing to people on the other side of the country.
How can my business use mobile marketing?
It depends on your business but, for example, you could use it to inform customers of new product ranges that may be of interest to them, or special offers and special events. Or you could invite them to participate in a competition. Just make sure your messages are targeted.
What does mobile marketing cost?
Mobile marketing costs are low - it doesn't cost a lot to send a text message. However, costs may vary depending on the mobile network used. Talk to your phone company.
What should I say in my message?
The message length available to you is 160 characters so plan your messages carefully, keep them brief and to the point and make each word count. Include a call to action in each message such as "call now" or "come into the shop now" (and the opt-out instructions).
I'm still not sure...
If you are not sure whether mobile marketing will work for your business, why not try it and see. A small campaign will cost very little (especially compared with something like direct mail) and your business could be in for a pleasant surprise as a result.
--------------------------------------------------------------------------------
About the Author:
Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Design and Marketing agency.
Dutch youngsters spend USD 40.1 per month on mobile services
Source: Telecompaper
The mobile penetration in the Netherlands for youngster with age between five and 24, is 73.9 percent, according to research published in mobileYouth 2005. The average spend for this population is USD 40.1 (EUR 31.3) per month on mobile services, including an average spend of USD 12.4 per month on messaging. Spending on mobile gaming is still very low, USD 0.20 per month, and will remain low according to MobileYouth 2005. The blended ARPU is the Netherlands was EUR 32.3 at the end of 2004.
The mobile penetration in the Netherlands for youngster with age between five and 24, is 73.9 percent, according to research published in mobileYouth 2005. The average spend for this population is USD 40.1 (EUR 31.3) per month on mobile services, including an average spend of USD 12.4 per month on messaging. Spending on mobile gaming is still very low, USD 0.20 per month, and will remain low according to MobileYouth 2005. The blended ARPU is the Netherlands was EUR 32.3 at the end of 2004.
woensdag, april 13, 2005
US youth sends 1.6 billion messages per month
Source: Telecompaper
US youth are currently sending around 1.6 billion text messages a month. And mobile messaging is fast becoming an integral part of America. With the convergence of TV and messaging in formats such as 'American Idol,' this will increase to 2.5 billion messages a month, or over 30 billion messages a year, according to research from mobileYouth.
US youth spending on mobile messaging will increase from just under USD 4 billion dollars to USD 10 billion by 2007. The average revenue will increase to USD 15, up from USD 7.00. MobileYouth estimates that globally, youth is spending USD 40 billion on messaging by 2007, and the number of messages will come close to 1 trillion messages.
US youth are currently sending around 1.6 billion text messages a month. And mobile messaging is fast becoming an integral part of America. With the convergence of TV and messaging in formats such as 'American Idol,' this will increase to 2.5 billion messages a month, or over 30 billion messages a year, according to research from mobileYouth.
US youth spending on mobile messaging will increase from just under USD 4 billion dollars to USD 10 billion by 2007. The average revenue will increase to USD 15, up from USD 7.00. MobileYouth estimates that globally, youth is spending USD 40 billion on messaging by 2007, and the number of messages will come close to 1 trillion messages.
dinsdag, april 12, 2005
Drie jaar cel voor stiekem fotograferen met mobieltje
Bron: Nu.nl
Voyeurs die met hun mobieltjes foto's maken van mensen in intieme situaties kunnen in Nieuw-Zeeland rekenen op drie jaar celstraf. Het parlement in Nieuw-Zeeland heeft dinsdag een wet aangenomen die het stiekem fotograferen van naakte of gedeeltelijk ontblote mensen verbiedt.
"Filmen onder de kleding van mensen of het schenden van hun privacy door stiekem opnames te maken in toiletten, kleedhokjes of in hun huizen is onaanvaardbaar", aldus minister van Justitie Phil Goff. "Het is een moderne vorm van gluren, dat wordt verergerd door nieuwe technologieën als mobiele telefooncamera's waarmee het makkelijk is opnames te maken en computers om die te verspreiden."
Voyeurs die met hun mobieltjes foto's maken van mensen in intieme situaties kunnen in Nieuw-Zeeland rekenen op drie jaar celstraf. Het parlement in Nieuw-Zeeland heeft dinsdag een wet aangenomen die het stiekem fotograferen van naakte of gedeeltelijk ontblote mensen verbiedt.
"Filmen onder de kleding van mensen of het schenden van hun privacy door stiekem opnames te maken in toiletten, kleedhokjes of in hun huizen is onaanvaardbaar", aldus minister van Justitie Phil Goff. "Het is een moderne vorm van gluren, dat wordt verergerd door nieuwe technologieën als mobiele telefooncamera's waarmee het makkelijk is opnames te maken en computers om die te verspreiden."
maandag, april 11, 2005
Flytxt and Time Inc. Make Wireless Content Deal
Source: Mediaweek
Time Inc. has signed a deal with mobile technology and marketing firm Flytxt to implement a variety of text message-based content and marketing initiatives for its stable of magazines. The UK-based Flytxt will initially facilitate a program with People magazine in which wireless users can sign up to receive celebrity breaking news via text messages. A similar program is being planned for Teen People, and programs with other titles are being considered.
Eventually, Time Inc. plans to test marketing campaigns using text messaging, potentially driving users from its print titles to take various actions, such as opting in for mobile coupons or voting in various polls.
While Time Inc. had been exploring various wireless extensions for its vast print library for some time, many of the products popular to users, such as ringtones and games, did not make sense for magazines.
But the growing popularity of text messaging has opened up an opportunity, according to Time Inc. "We wanted to make sure that what we do is in line with where the audience is," said Edward Desmond, executive editor, Time Inc. Interactive.
Desmond added that the scope of these initial programs is still to be determined. "We are just experimenting right now," he said. "We are trying to find out how appealing people find these things."
Time Inc. has signed a deal with mobile technology and marketing firm Flytxt to implement a variety of text message-based content and marketing initiatives for its stable of magazines. The UK-based Flytxt will initially facilitate a program with People magazine in which wireless users can sign up to receive celebrity breaking news via text messages. A similar program is being planned for Teen People, and programs with other titles are being considered.
Eventually, Time Inc. plans to test marketing campaigns using text messaging, potentially driving users from its print titles to take various actions, such as opting in for mobile coupons or voting in various polls.
While Time Inc. had been exploring various wireless extensions for its vast print library for some time, many of the products popular to users, such as ringtones and games, did not make sense for magazines.
But the growing popularity of text messaging has opened up an opportunity, according to Time Inc. "We wanted to make sure that what we do is in line with where the audience is," said Edward Desmond, executive editor, Time Inc. Interactive.
Desmond added that the scope of these initial programs is still to be determined. "We are just experimenting right now," he said. "We are trying to find out how appealing people find these things."
donderdag, april 07, 2005
ANWB navigatiesysteem in mobiele telefoon
Bron: Telegraaf
De ANWB heeft speciaal voor gemakzuchtige mensen en ook voor personen die niet gezegend zijn met het navigatievermogen van een postduif een dienst voor de mobiele telefoon ontwikkeld: Enginyoy. Deze dienst is een navigator voor zowel in de auto als lopend of op de fiets. Daarnaast zit er informatie in over restaurants, hotels en pretparken in Nederland en Europa, inclusief de route ernaar toe en de mogelijkheid om te bellen.
Enginyoy is ontwikkeld voor smartphones, de uitgebreidere mobiele telefoons. "Veel navigatiesystemen concentreren zich alleen op de auto en zijn ook alleen in de auto te gebruiken. Wij hebben juist voor de mobiele telefoon gekozen omdat mensen die overal mee naartoe nemen en we zo de dienst uitgebreider kunnen maken, voor bijvoorbeeld voetgangers", aldus donderdag Monique van der Sanden, businessmanager van de ANWB.
De informatie is constant actueel omdat er wordt gebeld naar een centrale databank. "De wegenkaart zit niet in de mobiele telefoon. Dat scheelt ook geheugenruimte."
Als er een route moet worden opgehaald, belt de mobiele telefoon met de databank. Deze haalt de volledige route of een deel ervan op, afhankelijk van de grootte van de data. Als het bereik van de telefoon wegvalt, is de route al binnen. "Tussendoor kan de automobilist nog een update binnenhalen, met bijvoorbeeld actuele file-informatie." Voor Nederland kan dat al meteen. Informatie over de files op Europese wegen wordt vanaf deze zomer aangeboden. Daarnaast bevat de database een miljoen adressen in Nederland en Europa van onder meer restaurants, ziekenhuizen en tankstations.
De ANWB veracht dat het voor de zomer het ook mogelijk is om de locatie door te sturen via een sms. "Als iemand met pech langs de weg staat, is het op die manier heel eenvoudig om de locatie door te sturen aan de wegenwacht" , zegt Van der Sanden.
De ANWB heeft hoge verwachtingen van de dienst. "Dit jaar verwachten we ongeveer 35.000 Enginyoy-pakketen te verkopen. De jaren daarna moet dat flink stijgen omdat de verkoop van smartphones ook ieder jaar fors toeneemt" , aldus Van der Sanden. Vanaf deze week is het pakket te koop.
De ANWB heeft speciaal voor gemakzuchtige mensen en ook voor personen die niet gezegend zijn met het navigatievermogen van een postduif een dienst voor de mobiele telefoon ontwikkeld: Enginyoy. Deze dienst is een navigator voor zowel in de auto als lopend of op de fiets. Daarnaast zit er informatie in over restaurants, hotels en pretparken in Nederland en Europa, inclusief de route ernaar toe en de mogelijkheid om te bellen.
Enginyoy is ontwikkeld voor smartphones, de uitgebreidere mobiele telefoons. "Veel navigatiesystemen concentreren zich alleen op de auto en zijn ook alleen in de auto te gebruiken. Wij hebben juist voor de mobiele telefoon gekozen omdat mensen die overal mee naartoe nemen en we zo de dienst uitgebreider kunnen maken, voor bijvoorbeeld voetgangers", aldus donderdag Monique van der Sanden, businessmanager van de ANWB.
De informatie is constant actueel omdat er wordt gebeld naar een centrale databank. "De wegenkaart zit niet in de mobiele telefoon. Dat scheelt ook geheugenruimte."
Als er een route moet worden opgehaald, belt de mobiele telefoon met de databank. Deze haalt de volledige route of een deel ervan op, afhankelijk van de grootte van de data. Als het bereik van de telefoon wegvalt, is de route al binnen. "Tussendoor kan de automobilist nog een update binnenhalen, met bijvoorbeeld actuele file-informatie." Voor Nederland kan dat al meteen. Informatie over de files op Europese wegen wordt vanaf deze zomer aangeboden. Daarnaast bevat de database een miljoen adressen in Nederland en Europa van onder meer restaurants, ziekenhuizen en tankstations.
De ANWB veracht dat het voor de zomer het ook mogelijk is om de locatie door te sturen via een sms. "Als iemand met pech langs de weg staat, is het op die manier heel eenvoudig om de locatie door te sturen aan de wegenwacht" , zegt Van der Sanden.
De ANWB heeft hoge verwachtingen van de dienst. "Dit jaar verwachten we ongeveer 35.000 Enginyoy-pakketen te verkopen. De jaren daarna moet dat flink stijgen omdat de verkoop van smartphones ook ieder jaar fors toeneemt" , aldus Van der Sanden. Vanaf deze week is het pakket te koop.
Mobile: a new blogosphere
Source: Enpocket
Blogging has unquestionably been the major internet phenomenon of recent years influencing everything from car boot sales to Presidential election races. It has demonstrated that it’s the consumer who really drives new thought and innovation. Now the mobile phone is emerging as the next tool that can unite like-minded individuals and bring power to the people. But the mBlog is a different beast explains Peter Larsen, CEO of Enpocket. “A blog on a phone - that’s never gonna work,” is what some die-hard bloggers say to me when I start talking to them about how mobile will, and already is changing the way consumers interact with each other. When you go on to examine the facts, and see some of the blogs emerging, it’s clear that the mobile phone is going to have a huge influence on what becoming known as ‘consumer generated media’.
For one, the mobile is far more ubiquitous than an internet connected PC; secondly, pretty much every mobile phone sold nowadays has an embedded camera; and thirdly, they’re a hell of a lot more portable than PCs and laptops! With 5 million mega pixel cameras now hitting the streets in Japan, and on our way soon, the advent of widespread mBlogging is on the horizon.
Mobiles are always on and always carried and therefore used both spontaneously and when consumers have ‘dead space’ (sitting on the bus etc.) The unrivalled immediacy and accessibility of the mobile medium is sure to have a major influence on blogging, a phenomenon that has always thrived on latest news and events.
The birth of the mBlog
Essentially an mBlog allows users to update a web or WAP blog whilst on the move by sending in pictures, audio, text and even video.
mBlogs initially emerged as a result of the ubiquity of the camera phone. The ability to send in pictures to an email or short code that immediately gets posted to the web is clearly interesting for consumers who want to share and save photos, or to publish them to the world. An independent Enpocket study recently showed that 46% of consumers are interested in using mobile for sharing pictures with family and friends, so we expect this trend to continue.
What people do with their phones and what they do online is going to be different. We do not expect to see consumers keying in vast articles on their phones everyday. However with easy-to-use multimedia capabilities embedded within mobiles we are already seeing more pictures and rich media been used on mBlogs, which are frequently accompanied with a small amount of text for a caption. As they say, a picture tells a thousand words.
Companies such as Orange have used mBlogs to strengthen their brand and educate consumers about how the camera phone and MMS messaging can be used – see www.orange.co.uk/expressionist or www.orange.co.uk/snapshot
Blogging for bucks
To many hardcore bloggers the recent increase in the commercialisation of blogs has ruffled a lot of feathers. Well bloggers beware, I’m afraid commercialism will hit the mBlog too. But this does not mean that the content is going to be dictated by the sponsor.
Increasingly marketers are realising that it’s the consumer, not themselves or the media channels that hold the real power. With the advent of services such as Sky + and with so many consumers used to guiding themselves through media channels like the internet, we need to face up to the fact that consumers are fully in control. Consumers pick their media carefully, are increasingly savvy and know how to block pop-ups and unsubscribe from irrelevant services. Consequently your marketing will be wasted unless it’s included alongside or in relation to something they really care about and demand.
As the more long lasting usage trends emerge, we’ll see mBlogs come into their own as they are sewn into the fabric of other mobile applications. Entertainment and information applications that are created by, or supported by, sponsors have already surfaced and increasingly these will have integrated chat and mBlogging capabilities.
I’d be surprised if we do not see a 2006 World Cup application / mBlog next year. Picture it: an application that sits on your mobile that keeps you up-to-date on all the latest scores, league tables and stats at the click of the button, with special features that allow you to interact with fans in the stadium or across the world, fellow England fans or even players who have agreed to mBlog their picture story of the tournament. This type of real estate on the consumers’ phone represents a serious branding opportunity for a company that closely aligns itself with the sport.
Product placement in films is now well established, but you won’t see the brand dictating the plot. In consumer-generated media, it’s your customer that writes the script, takes the photo and ultimately creates the community. Modern society continues to build upon the myriad of sub-cultures that already exist based around interests, music, history, bowling, fashion….anything. If you as a brand can help to enable these communities to communicate better then the mBlog is a great way to do it, but beware - don’t interfere or try to change the course of human nature!
Blogging has unquestionably been the major internet phenomenon of recent years influencing everything from car boot sales to Presidential election races. It has demonstrated that it’s the consumer who really drives new thought and innovation. Now the mobile phone is emerging as the next tool that can unite like-minded individuals and bring power to the people. But the mBlog is a different beast explains Peter Larsen, CEO of Enpocket. “A blog on a phone - that’s never gonna work,” is what some die-hard bloggers say to me when I start talking to them about how mobile will, and already is changing the way consumers interact with each other. When you go on to examine the facts, and see some of the blogs emerging, it’s clear that the mobile phone is going to have a huge influence on what becoming known as ‘consumer generated media’.
For one, the mobile is far more ubiquitous than an internet connected PC; secondly, pretty much every mobile phone sold nowadays has an embedded camera; and thirdly, they’re a hell of a lot more portable than PCs and laptops! With 5 million mega pixel cameras now hitting the streets in Japan, and on our way soon, the advent of widespread mBlogging is on the horizon.
Mobiles are always on and always carried and therefore used both spontaneously and when consumers have ‘dead space’ (sitting on the bus etc.) The unrivalled immediacy and accessibility of the mobile medium is sure to have a major influence on blogging, a phenomenon that has always thrived on latest news and events.
The birth of the mBlog
Essentially an mBlog allows users to update a web or WAP blog whilst on the move by sending in pictures, audio, text and even video.
mBlogs initially emerged as a result of the ubiquity of the camera phone. The ability to send in pictures to an email or short code that immediately gets posted to the web is clearly interesting for consumers who want to share and save photos, or to publish them to the world. An independent Enpocket study recently showed that 46% of consumers are interested in using mobile for sharing pictures with family and friends, so we expect this trend to continue.
What people do with their phones and what they do online is going to be different. We do not expect to see consumers keying in vast articles on their phones everyday. However with easy-to-use multimedia capabilities embedded within mobiles we are already seeing more pictures and rich media been used on mBlogs, which are frequently accompanied with a small amount of text for a caption. As they say, a picture tells a thousand words.
Companies such as Orange have used mBlogs to strengthen their brand and educate consumers about how the camera phone and MMS messaging can be used – see www.orange.co.uk/expressionist or www.orange.co.uk/snapshot
Blogging for bucks
To many hardcore bloggers the recent increase in the commercialisation of blogs has ruffled a lot of feathers. Well bloggers beware, I’m afraid commercialism will hit the mBlog too. But this does not mean that the content is going to be dictated by the sponsor.
Increasingly marketers are realising that it’s the consumer, not themselves or the media channels that hold the real power. With the advent of services such as Sky + and with so many consumers used to guiding themselves through media channels like the internet, we need to face up to the fact that consumers are fully in control. Consumers pick their media carefully, are increasingly savvy and know how to block pop-ups and unsubscribe from irrelevant services. Consequently your marketing will be wasted unless it’s included alongside or in relation to something they really care about and demand.
As the more long lasting usage trends emerge, we’ll see mBlogs come into their own as they are sewn into the fabric of other mobile applications. Entertainment and information applications that are created by, or supported by, sponsors have already surfaced and increasingly these will have integrated chat and mBlogging capabilities.
I’d be surprised if we do not see a 2006 World Cup application / mBlog next year. Picture it: an application that sits on your mobile that keeps you up-to-date on all the latest scores, league tables and stats at the click of the button, with special features that allow you to interact with fans in the stadium or across the world, fellow England fans or even players who have agreed to mBlog their picture story of the tournament. This type of real estate on the consumers’ phone represents a serious branding opportunity for a company that closely aligns itself with the sport.
Product placement in films is now well established, but you won’t see the brand dictating the plot. In consumer-generated media, it’s your customer that writes the script, takes the photo and ultimately creates the community. Modern society continues to build upon the myriad of sub-cultures that already exist based around interests, music, history, bowling, fashion….anything. If you as a brand can help to enable these communities to communicate better then the mBlog is a great way to do it, but beware - don’t interfere or try to change the course of human nature!
woensdag, april 06, 2005
Kids Spend More On Txting
Source: 160characters.org
In spite of the rise of ringtones and other data services, messaging still accounts for 85% of all youth data revenues accoring to a the mobileYouth 2005 report. The report says that the 'sweet spot' for messaging is among the 15-19 yr olds and is a $26.6 billion dollar market that looks set to increase $12 billion by 2007. In spite of the growth of rintones, games and other mobile content services, this still only represents 15% of the revenues on data services from teenagers. According to mobileYouth the four largest markets are Japan, USA, Germany and the UK and by 2007 will represent half of all youth messaging revenues.
SMS is still more popular that MMS because it requires minimal effort and has the required effect of quick communication. Of the $26.6 billion spent on messaging in 2005 by youth, only $565 million (2%) was MMS. (it's a case of efficiency over applications)
Parents ignore health risks
The report says that there are now 13 million young people in the UK with a mobile phone and as many as 9 million under the age of 15.
Despite concerns regarding the side effects of mobile phone usage on children raised in the government-backed The Stewart Enquiry just last month, it is parents who are responsible for the increase. 95% of under 14 year olds having received their mobile phone from their parents. The average age that a UK child will now obtain their first mobile phone is down to just 8 years.
Although 63% of parents are expressing concern about the possible health risks to their children and 72% are worried about their children getting into serious debt, the report finds that mobile phone sales will continue.
Parents concerns over being able to keep in touch with their children and security are the main reasons behind their decision to give their child a mobile phone. 78% of children and young people surveyed claim that they feel safer with a mobile and 73% have actually used their mobile phones in an emergency. mobileYouth2005
Spend Spend Spend
Some British teenagers are spending £300 GBP a year on their mobile phones including ringtones, text messaging and downloading games. This has led to rising concern about young people getting themselves or their parents into debt.
The is the third mobileYouth.org annual report on the state of the industry and is published by Wireless World Forum.
In spite of the rise of ringtones and other data services, messaging still accounts for 85% of all youth data revenues accoring to a the mobileYouth 2005 report. The report says that the 'sweet spot' for messaging is among the 15-19 yr olds and is a $26.6 billion dollar market that looks set to increase $12 billion by 2007. In spite of the growth of rintones, games and other mobile content services, this still only represents 15% of the revenues on data services from teenagers. According to mobileYouth the four largest markets are Japan, USA, Germany and the UK and by 2007 will represent half of all youth messaging revenues.
SMS is still more popular that MMS because it requires minimal effort and has the required effect of quick communication. Of the $26.6 billion spent on messaging in 2005 by youth, only $565 million (2%) was MMS. (it's a case of efficiency over applications)
Parents ignore health risks
The report says that there are now 13 million young people in the UK with a mobile phone and as many as 9 million under the age of 15.
Despite concerns regarding the side effects of mobile phone usage on children raised in the government-backed The Stewart Enquiry just last month, it is parents who are responsible for the increase. 95% of under 14 year olds having received their mobile phone from their parents. The average age that a UK child will now obtain their first mobile phone is down to just 8 years.
Although 63% of parents are expressing concern about the possible health risks to their children and 72% are worried about their children getting into serious debt, the report finds that mobile phone sales will continue.
Parents concerns over being able to keep in touch with their children and security are the main reasons behind their decision to give their child a mobile phone. 78% of children and young people surveyed claim that they feel safer with a mobile and 73% have actually used their mobile phones in an emergency. mobileYouth2005
Spend Spend Spend
Some British teenagers are spending £300 GBP a year on their mobile phones including ringtones, text messaging and downloading games. This has led to rising concern about young people getting themselves or their parents into debt.
The is the third mobileYouth.org annual report on the state of the industry and is published by Wireless World Forum.
MMS: MMS Used For TV Palm Readings
Source: 160character.org
Camera phones are being used in the UK for TV viewers to send in photos of their palms by MMS for reading by psychics in the studio. Users take a photo of their palm and then send the photo-message to 07704 632 634. It is then read by one of TV Commerce’s expert readers and a reading sent back to the user via SMS. The service is live 24 hours a day, 7 days a week. The photo-messaging service is also being used to send in old photos for clairvoyants to use.
The programme is currently being broadcast on channel SKY 694 and follows successful studio trials. Users pay £4.50 a time for the service. Digital messaging software group Requestec helped develop the system and takes a revenue share leaving TV Commerce with £1.70 per call net of all costs.
Viewers can also send in questions to the studio clairvoyants by SMS with answers received back by text message without needing to be in front of the TV.
TV Commerce Holdings - owner of The Advert Channel and Your Destiny TV - floated on AIM in February this year.
Vince Stanzione, Chief Executive, TV Commerce said that they "are also testing photo-messaging technology for a new dating show, Date with Destiny, where users seeking new relationships can send in photos and messages direct to live studio hosts." TV Commerce plan further channels centred on betting later in the year.
www.yourdestinytv.co.uk
Camera phones are being used in the UK for TV viewers to send in photos of their palms by MMS for reading by psychics in the studio. Users take a photo of their palm and then send the photo-message to 07704 632 634. It is then read by one of TV Commerce’s expert readers and a reading sent back to the user via SMS. The service is live 24 hours a day, 7 days a week. The photo-messaging service is also being used to send in old photos for clairvoyants to use.
The programme is currently being broadcast on channel SKY 694 and follows successful studio trials. Users pay £4.50 a time for the service. Digital messaging software group Requestec helped develop the system and takes a revenue share leaving TV Commerce with £1.70 per call net of all costs.
Viewers can also send in questions to the studio clairvoyants by SMS with answers received back by text message without needing to be in front of the TV.
TV Commerce Holdings - owner of The Advert Channel and Your Destiny TV - floated on AIM in February this year.
Vince Stanzione, Chief Executive, TV Commerce said that they "are also testing photo-messaging technology for a new dating show, Date with Destiny, where users seeking new relationships can send in photos and messages direct to live studio hosts." TV Commerce plan further channels centred on betting later in the year.
www.yourdestinytv.co.uk
European mobile messaging traffic to grow 92%, revenues 10%
Source: Telecompaper
Forrester predicts that total traffic from all mobile messaging types will grow by 92% over the next five years. Person-to-person short message service (SMS) will drive most of this growth, both this year and at the end of 2010. However, revenues from SMS, mobile multimedia messaging service (MMS), video messaging, instant messaging presence services (IMPS*), and mobile email will only grow by 10% — to €21 billion by the end of 2010 — as unit prices drop.
Michelle de Lussanet, Principal Analyst, Telecom Markets at Forrester says: “This year, the average European mobile subscriber will send 40 messages (of any type) per month. This number will nearly double in five years, to 72 per month. By then, Europeans will collectively exchange more than 23 billion mobile messages each month. SMS will remain the biggest traffic driver. Much of the growth will come from youngsters — 10- to 15-year-olds — who increasingly own mobile phones and almost 80% of whom use SMS. No other messaging service will beat SMS’s combination of low price, simplicity, accessibility, and usability.”
Forrester Identifies Country Differences In SMS Usage Growth
Forrester predicts the following country differences in per-user SMS growth in Western European nations between 2005 and 2010:
The (s)low growers: France and Netherlands. On average, slow-growing countries like France and the Netherlands saw active SMS users send only two more messages per month in 2004 compared with 2002, and Forrester does not expect that growth rate to accelerate. The other “slow-growth” countries are Austria, Portugal, Sweden, Finland, and Greece.
The medium grower: Ireland. Although Ireland will be the biggest SMS sender in 2005 — with 84% of active users sending 106 SMSes a month — it will see only moderate growth through 2010. Germany and Norway are the other medium-growth countries.
The fast growers: Denmark and Switzerland. While Ireland will lead in the number of SMSes per month in 2005, Denmark will outperform it beginning in 2007 — culminating in 123 SMSes per user per month in 2010. Switzerland experienced vast growth of 80% between 2002 and 2004 and will continue to grow quickly through 2010. The other fast growers are Luxembourg, Spain, Italy, and the UK.
Messaging Revenues Grow Despite SMS’s Declining Proceeds
Although mobile messaging traffic will almost double over the next five years, revenues will only rise 10% — from €19 billion in 2005 to €21 billion in 2010 — as operators reduce unit prices to stay competitive. Surprisingly, SMS won’t drive this growth; in fact, SMS revenues will take a dive. P2P SMS prices fell 65% between 2001 and 2005, and will continue to erode through 2010.
Pan-European MMS revenues, however, will grow strongly — and explode ninefold in the next five years, to more than €5 billion per year by 2010. Video messaging uptake will be slow due to its high cost; but even if each person sends just two per month in 2010, they will generate almost €1 billion — 56 times as much as today. IMPS revenues will grow the fastest, accounting for 8% of total mobile messaging revenues in 2010 — more than either mobile email or video messaging.
* IMPS = Instant messaging enhanced with presence services that lets users see which of their buddies are online and available to chat.
** P2P (person-to-person) as opposed to P2A (person-to-application) or A2P (application-to-person).
Forrester predicts that total traffic from all mobile messaging types will grow by 92% over the next five years. Person-to-person short message service (SMS) will drive most of this growth, both this year and at the end of 2010. However, revenues from SMS, mobile multimedia messaging service (MMS), video messaging, instant messaging presence services (IMPS*), and mobile email will only grow by 10% — to €21 billion by the end of 2010 — as unit prices drop.
Michelle de Lussanet, Principal Analyst, Telecom Markets at Forrester says: “This year, the average European mobile subscriber will send 40 messages (of any type) per month. This number will nearly double in five years, to 72 per month. By then, Europeans will collectively exchange more than 23 billion mobile messages each month. SMS will remain the biggest traffic driver. Much of the growth will come from youngsters — 10- to 15-year-olds — who increasingly own mobile phones and almost 80% of whom use SMS. No other messaging service will beat SMS’s combination of low price, simplicity, accessibility, and usability.”
Forrester Identifies Country Differences In SMS Usage Growth
Forrester predicts the following country differences in per-user SMS growth in Western European nations between 2005 and 2010:
The (s)low growers: France and Netherlands. On average, slow-growing countries like France and the Netherlands saw active SMS users send only two more messages per month in 2004 compared with 2002, and Forrester does not expect that growth rate to accelerate. The other “slow-growth” countries are Austria, Portugal, Sweden, Finland, and Greece.
The medium grower: Ireland. Although Ireland will be the biggest SMS sender in 2005 — with 84% of active users sending 106 SMSes a month — it will see only moderate growth through 2010. Germany and Norway are the other medium-growth countries.
The fast growers: Denmark and Switzerland. While Ireland will lead in the number of SMSes per month in 2005, Denmark will outperform it beginning in 2007 — culminating in 123 SMSes per user per month in 2010. Switzerland experienced vast growth of 80% between 2002 and 2004 and will continue to grow quickly through 2010. The other fast growers are Luxembourg, Spain, Italy, and the UK.
Messaging Revenues Grow Despite SMS’s Declining Proceeds
Although mobile messaging traffic will almost double over the next five years, revenues will only rise 10% — from €19 billion in 2005 to €21 billion in 2010 — as operators reduce unit prices to stay competitive. Surprisingly, SMS won’t drive this growth; in fact, SMS revenues will take a dive. P2P SMS prices fell 65% between 2001 and 2005, and will continue to erode through 2010.
Pan-European MMS revenues, however, will grow strongly — and explode ninefold in the next five years, to more than €5 billion per year by 2010. Video messaging uptake will be slow due to its high cost; but even if each person sends just two per month in 2010, they will generate almost €1 billion — 56 times as much as today. IMPS revenues will grow the fastest, accounting for 8% of total mobile messaging revenues in 2010 — more than either mobile email or video messaging.
* IMPS = Instant messaging enhanced with presence services that lets users see which of their buddies are online and available to chat.
** P2P (person-to-person) as opposed to P2A (person-to-application) or A2P (application-to-person).
maandag, april 04, 2005
Younger mobile customers use camera phones, MMS
Source: Telecompaper
Global mobile media company Enpocket has announced 1st-qtr 2005 findings of its UK Mobile Media Monitor survey on patterns of consumer mobile usage. A definite trend has emerged, with those aged 18-34 regularly using their mobile handsets to take pictures and using MMS. A total of 72 percent of 18-24 year olds and 55 percent of 25-34 year olds used a camera phone in 1st-qtr 2005, vs 35 percent of the total mobile user base. MMS usage has grown by 30 percent for 18-24 and by 17 percent for 25-34 year olds.
The younger age group is more likely to adopt 3G content and applications such as music downloads, photo sharing and video calling. Phase 6 of the Mobile Media Monitor analysis was based on 1,000 phone interviews conducted in March 2005 by ICM for Enpocket.
Global mobile media company Enpocket has announced 1st-qtr 2005 findings of its UK Mobile Media Monitor survey on patterns of consumer mobile usage. A definite trend has emerged, with those aged 18-34 regularly using their mobile handsets to take pictures and using MMS. A total of 72 percent of 18-24 year olds and 55 percent of 25-34 year olds used a camera phone in 1st-qtr 2005, vs 35 percent of the total mobile user base. MMS usage has grown by 30 percent for 18-24 and by 17 percent for 25-34 year olds.
The younger age group is more likely to adopt 3G content and applications such as music downloads, photo sharing and video calling. Phase 6 of the Mobile Media Monitor analysis was based on 1,000 phone interviews conducted in March 2005 by ICM for Enpocket.
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