Younger mobile customers use camera phones, MMS

Source: Telecompaper

Global mobile media company Enpocket has announced 1st-qtr 2005 findings of its UK Mobile Media Monitor survey on patterns of consumer mobile usage. A definite trend has emerged, with those aged 18-34 regularly using their mobile handsets to take pictures and using MMS. A total of 72 percent of 18-24 year olds and 55 percent of 25-34 year olds used a camera phone in 1st-qtr 2005, vs 35 percent of the total mobile user base. MMS usage has grown by 30 percent for 18-24 and by 17 percent for 25-34 year olds.

The younger age group is more likely to adopt 3G content and applications such as music downloads, photo sharing and video calling. Phase 6 of the Mobile Media Monitor analysis was based on 1,000 phone interviews conducted in March 2005 by ICM for Enpocket.