Appletiser Plays Text n Win

Source: 160characters.org

Steam and Netsize are behind Appletiser’s latest UK ‘Text n Win’ promotion.
Launched in June, ‘Win a Diamond’ invites participants to enter via an on-pack mechanic whereby they “text-in” details to a short code in order to win diamond jewellery every day for 3 months. All entries then go into the main draw to win £50,000 worth of bespoke diamond jewellery. This campaign has been developed by interactive marketing agency Steam with its mobile business and entertainment partner Netsize who are delivering the mobile solution.

Joe Rolls, Account Director for Steam said “The Appletiser on pack promotion required an SMS entry application that would also act as a vehicle for communicating back to the consumer. The communication would acknowledge receipt of entry, drive traffic to the website and automatically inform the winner if they'd won. The messages would also change accordingly, pending on when they entered. Not only that, but the application was able to deter incorrect entries by recognising pre-programmed unique codes.”