SMS Marketing 2 Kidz 4 HarperCollins

Source: 160characters.org

Flytxt are partnering with HarperCollins Children's Books to launch the 'Meg Cabot Mobile Club' in the USA. A text messaging marketing program will promote the popular Princess Diaries series, Ready or Not sequel to All American Girl, and upcoming book, Avalon High (January 2006). Flytxt is providing HarperCollins Children's Books with various wireless solutions and mobile marketing platforms to provide interaction between its younger readers and author Meg Cabot.

HarperCollins will send members of the Meg Cabot Mobile Club SMS-based promotions including sweepstakes, text-based trivia campaigns, screensavers and VoiceTones from the author to connect with new readers.

Meg has published over thirty novels for younger readers as well as adults, including The Princess Diaries series, The Mediator series and 1-800-WHERE-R-YOU.

The mobile programs for HarperCollins will run on all major U.S. carriers including AT&T Wireless, Cingular, T-Mobile, Sprint, Nextel and Verizon. To join the club text JOIN + date of birth + zip (eg JOIN 4/12/90 10021) to MEG11 (63411).

HarperCollins is supporting the launch of the Meg Cabot Mobile club with online advertisements on www.thewb.com, www.seventeen.com, www.teenpeople.com, www.ellegirl.com and www.cosmogirl.com.

www.megcabot.com/mobile/