We zoeken per direct een Sales Account Manager en een Key Account Manager. Ken je iemand die in dit profiel past? Check de vacature hier:
Sales Account Manager: http://bit.ly/7mLLUP
Key Account Manager: http://bit.ly/7kDP26
donderdag, december 03, 2009
woensdag, december 02, 2009
dinsdag, december 01, 2009
Ruben Troostwijk verlaat na ruim 9 jaar HotSMS
Bijna 3 jaar na de verkoop aan Buongiorno wordt het tijd voor een nieuwe uitdaging
Amstelveen, 1 december 2009 – Eind december 2009 zwaait Ruben Troostwijk af als Managing Director Nederland en Duitsland van Buongiorno Marketing Services. De divisie waar HotSMS onderdeel van uit maakt. Na ruim 9 jaar, waarvan 3 jaar onder het Italiaanse Buongiorno, heeft Ruben besloten dat het tijd wordt om het stokje door te geven. Wat Ruben’s volgende stap wordt is op dit moment nog niet bekend. Eerst gaat hij genieten van een reis door Australië met zijn gezin.
Per 1 december 2009 wordt Ruben opgevolgd door Taaf von Brucken Fock als Managing Director voor Nederland. Taaf komt van Telegraaf Media Nederland en werkte als Sales Manager voor dagblad De Telegraaf en Spits. De werkzaamheden voor Duitsland worden overgenomen door de Managing Director van Buongiorno Marketing Services Frankrijk.
Ruben heeft aan de basis gestaan van het succes van HotSMS. Sinds 2000 heeft hij een belangrijk aandeel gehad in de ontwikkeling van Mobile Advertising en Mobile Marketing in Nederland. Met als uiteindelijke kroon op het werk de verkoop van HotSMS aan het beursgenoteerde Buongiorno in februari 2007.
“Met de integratie van HotSMS binnen Buongiorno Marketing Services zit mijn taak er op. Ik heb altijd met veel plezier gewerkt in deze zich razendsnel ontwikkelende markt. Ik heb er alle vertrouwen in dat Taaf HotSMS de komende jaren verder kan laten groeien. En de positie als leider in Mobile Advertising & Marketing te verstevigen.“, aldus Ruben.
Amstelveen, 1 december 2009 – Eind december 2009 zwaait Ruben Troostwijk af als Managing Director Nederland en Duitsland van Buongiorno Marketing Services. De divisie waar HotSMS onderdeel van uit maakt. Na ruim 9 jaar, waarvan 3 jaar onder het Italiaanse Buongiorno, heeft Ruben besloten dat het tijd wordt om het stokje door te geven. Wat Ruben’s volgende stap wordt is op dit moment nog niet bekend. Eerst gaat hij genieten van een reis door Australië met zijn gezin.
Per 1 december 2009 wordt Ruben opgevolgd door Taaf von Brucken Fock als Managing Director voor Nederland. Taaf komt van Telegraaf Media Nederland en werkte als Sales Manager voor dagblad De Telegraaf en Spits. De werkzaamheden voor Duitsland worden overgenomen door de Managing Director van Buongiorno Marketing Services Frankrijk.
Ruben heeft aan de basis gestaan van het succes van HotSMS. Sinds 2000 heeft hij een belangrijk aandeel gehad in de ontwikkeling van Mobile Advertising en Mobile Marketing in Nederland. Met als uiteindelijke kroon op het werk de verkoop van HotSMS aan het beursgenoteerde Buongiorno in februari 2007.
“Met de integratie van HotSMS binnen Buongiorno Marketing Services zit mijn taak er op. Ik heb altijd met veel plezier gewerkt in deze zich razendsnel ontwikkelende markt. Ik heb er alle vertrouwen in dat Taaf HotSMS de komende jaren verder kan laten groeien. En de positie als leider in Mobile Advertising & Marketing te verstevigen.“, aldus Ruben.
donderdag, november 26, 2009
Gezocht: web marketeer HotSMS.com
We zoeken per direct een Web Marketeer voor HotSMS.com. Ken je iemand die in dit profiel past? Check de vacature hier: http://bit.ly/7NU5I1.
maandag, november 23, 2009
5 Ways to Promote Your Facebook Fan Page
By Naomi Trower, Social Media Examiner
Published November 17, 2009
Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.
Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!
This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.
Here are 5 great ways to grow your Facebook fans:
#1: Invite People From Your Facebook Friend Lists
Do you have your personal friends and professional colleagues segmented into lists on your Facebook home page?
I have a number of lists in my personal Facebook account.
You can invite these lists as groups to your Facebook fan page instead of sending individual invites. This is the easiest and fastest way to jump-start your fan base.
When you click “Suggest to Friends” on your fan page, start typing in the name of your friends list in the filtered friends section; for example, “Social Media Professionals.” This will automatically send an invitation to your fan page to all of your colleagues listed in that category.
It’s possible that it may take a while before you start seeing those familiar faces pop up in your fan page because people are busy. There have been a few occasions where I’ve gently nudged them with an individual invite, but I keep that to a minimum.
As you add more people to your network, remember to go back to your same lists and send the invite to the new people you’ve added. The names of those who have already been invited will be grayed out and the invite will only be sent to your new contacts.
#2: Find People With Facebook Search
The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you provide.
There is even an option to search “Posts by Everyone,” which gives you a glimpse into conversations of people who may not even be connected to you. After entering a search term, there will be a display, “Posts By Everyone.” This allows you to view conversations from others who aren’t in your friend lists.
Here is a screen shot when I entered “buying a home” in the Search field:
As you can see, there is a person saying “I think we are buying a house tomorrow.” If this person is already in your contacts list, the following is a very easy conversation starter: “Hi ___, I saw your Facebook comment about your plans to buy a house tomorrow. Do you need any help with school information in that particular area?”
There is another person stating that they plan to stay in their house for a long time. This can be a potential candidate for a loan refinance. Again, if this person is already a friend on Facebook, it would be very easy to start a conversation without sounding like an annoying salesperson.
#3: Attract People With Facebook Social Ads
Social Ads provide advertisements alongside your Facebook sidebar which show related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring. Would you like to become a fan too?” It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.
This strategy requires a small budget, but can be very effective in finding your target market. It is very important to do a Facebook search with specific keywords in your particular niche to find out if it’s being talked about on Facebook (see #2 above).
If you click on “Promote With an Ad” on your fan page, you can start a campaign. You can set a daily spending limit of $10, $25, or other appropriate amount. Because I market mostly to businesses with my keywords (such as real estate broker, loan officer, real estate investor, and so forth)—which are in numerous profiles as job descriptions—I have been able to use Facebook Social Ads effectively for my fan page.
It’s possible to run your Facebook ads for only 4 to 5 days with a $25 per day budget. Then stop the ad for a few weeks if you like and run the same ad again. This allows your fan page to grow in spurts and I have found it to be very effective in growing my fan base without spending a lot of money at once.
#4: Facebook Fan Page Twitter App
The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page. This is just pure genius to drive traffic from another source right to your page.
There are other Facebook and Twitter integration applications; however, this is the one that leads people directly back to your page. This gives them an option to become a fan of your page right at that moment if they click on the bit.ly link from Twitter.
#5: Facebook Fan Box Widget
The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly. This is just one way to promote your page across several social media sites. It is important to cross-reference all of your social media sites so others can find you and your websites on other networks.
For more great Facebook tips, be sure to check out Top Tips for Using Facebook for Business .
So what do you have to add to this list? Are you finding other effective ways to promote your Facebook fan page? I would love to hear from you and your successes in promoting your pages in the comments below.
Published November 17, 2009
Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.
Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!
This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.
Here are 5 great ways to grow your Facebook fans:
#1: Invite People From Your Facebook Friend Lists
Do you have your personal friends and professional colleagues segmented into lists on your Facebook home page?
I have a number of lists in my personal Facebook account.
You can invite these lists as groups to your Facebook fan page instead of sending individual invites. This is the easiest and fastest way to jump-start your fan base.
When you click “Suggest to Friends” on your fan page, start typing in the name of your friends list in the filtered friends section; for example, “Social Media Professionals.” This will automatically send an invitation to your fan page to all of your colleagues listed in that category.
It’s possible that it may take a while before you start seeing those familiar faces pop up in your fan page because people are busy. There have been a few occasions where I’ve gently nudged them with an individual invite, but I keep that to a minimum.
As you add more people to your network, remember to go back to your same lists and send the invite to the new people you’ve added. The names of those who have already been invited will be grayed out and the invite will only be sent to your new contacts.
#2: Find People With Facebook Search
The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you provide.
There is even an option to search “Posts by Everyone,” which gives you a glimpse into conversations of people who may not even be connected to you. After entering a search term, there will be a display, “Posts By Everyone.” This allows you to view conversations from others who aren’t in your friend lists.
Here is a screen shot when I entered “buying a home” in the Search field:
As you can see, there is a person saying “I think we are buying a house tomorrow.” If this person is already in your contacts list, the following is a very easy conversation starter: “Hi ___, I saw your Facebook comment about your plans to buy a house tomorrow. Do you need any help with school information in that particular area?”
There is another person stating that they plan to stay in their house for a long time. This can be a potential candidate for a loan refinance. Again, if this person is already a friend on Facebook, it would be very easy to start a conversation without sounding like an annoying salesperson.
#3: Attract People With Facebook Social Ads
Social Ads provide advertisements alongside your Facebook sidebar which show related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring. Would you like to become a fan too?” It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.
This strategy requires a small budget, but can be very effective in finding your target market. It is very important to do a Facebook search with specific keywords in your particular niche to find out if it’s being talked about on Facebook (see #2 above).
If you click on “Promote With an Ad” on your fan page, you can start a campaign. You can set a daily spending limit of $10, $25, or other appropriate amount. Because I market mostly to businesses with my keywords (such as real estate broker, loan officer, real estate investor, and so forth)—which are in numerous profiles as job descriptions—I have been able to use Facebook Social Ads effectively for my fan page.
It’s possible to run your Facebook ads for only 4 to 5 days with a $25 per day budget. Then stop the ad for a few weeks if you like and run the same ad again. This allows your fan page to grow in spurts and I have found it to be very effective in growing my fan base without spending a lot of money at once.
#4: Facebook Fan Page Twitter App
The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page. This is just pure genius to drive traffic from another source right to your page.
There are other Facebook and Twitter integration applications; however, this is the one that leads people directly back to your page. This gives them an option to become a fan of your page right at that moment if they click on the bit.ly link from Twitter.
#5: Facebook Fan Box Widget
The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly. This is just one way to promote your page across several social media sites. It is important to cross-reference all of your social media sites so others can find you and your websites on other networks.
For more great Facebook tips, be sure to check out Top Tips for Using Facebook for Business .
So what do you have to add to this list? Are you finding other effective ways to promote your Facebook fan page? I would love to hear from you and your successes in promoting your pages in the comments below.
woensdag, november 18, 2009
The 7 Harsh Realities of Social Media Marketing
Source: Smartbrief on Social Media
Harsh Reality #1: No one is reading your blog
As far as anyone can figure, there are about 200 million blogs around the world. Technorati tells us there are about 900,000 blog posts made every 24 hours.
The world is not waiting breathlessly to hear what you have to say about losing weight with acai berries, making big money as an affiliate marketer, or how to join your Secrets of the Breakthrough Millionaire Insider Guru Mastermind Platinum Club.
Me-too content gets ignored. Scraped and remixed junk won’t cut it. There’s too much good content that you need to compete with. And there’s no magic system that can replace sitting in front of your keyboard and producing something that somebody wants to read. (Or partnering with someone who can.)
If you don’t have a great answer to the question “Why should anyone read your blog?” you’re going to be pretty unhappy with your results. That’s why we spend so much time teaching you how to produce better, smarter, more effective content.
Harsh Reality #2: You’ve got to give (some of) your best stuff away
It’s very natural to expect to get paid for what you do. And you should have a business model that leads to exactly that.
But first, you’ve got some dues to pay.
Commenter Corree Silvera mentioned her favorite Brian Clark quote from this year’s Blogworld Expo:
Don’t sacrifice a lot of money later for a little money now.
The answer to the question in Harsh Reality #1, “why should anyone read your blog?” is that you’re going to give away some of your best, most valuable, most life-improving material away for free, within a well-defined content marketing plan.
Just remember Sean d’Souza’s bikini concept. You can give 90% of it away, but there will always be people who will happily pay to see that last 10%.
Harsh Reality #3: It will eat your life (if you let it)
Social media marketing would be pretty easy if we never had to eat, sleep, shower, or hang out with our kids.
But if doing those things is important to you, you’re going to have to set some boundaries.
Know what you want to do with social media, keep yourself focused, and set a timer if you have to. The tools are amazing, but so is their power to distract you from what you’re trying to accomplish.
Harsh Reality #4: Social media hates selling
Is there anything more pitiful than that guy who gets on Twitter and won’t shut up about how he can put you in a condo today with no money down despite your lousy credit rating? Even the spammers are blocking this dude.
It’s really hard to sell products and services in social media, mostly because this audience hates salespeople worse than they hate Microsoft. You may be able to get some limited success out of it, but more likely you’ll be banned, blocked, shunned, and abused.
Instead of promoting a product or service, promote fantastic content. Promote a great special report or an amazingly valuable email course. Promote wonderful stuff that you’re giving away.
Use excellent free stuff to build authority and trust. Then you have the right to make an offer and possibly do some business. Not before.
Harsh Reality #5: What they say is a million times more important than what you say
Your marketing might be beautifully executed. You might have a special report that goes more viral than H1N1, a great-looking blog that hits Digg twice a day, and an email marketing sequence that copywriting genius Gene Schwartz would have been proud to write.
If your reputation sucks, none of it matters.
People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.
Treat people right, because if you don’t, you will be exposed. And it will not be pretty.
Harsh Reality #6: A blog is not a marketing plan
Blogs are cool, but a single useful tool isn’t the same thing as a solid business and marketing plan.
Blogs are just one way to get your best content out there, and they work best when you pair them up with email autoresponders, special reports, Twitter, and any of a dozen other powerful tools.
Just hanging out and being cool isn’t enough. If you’re in social media to do business, you have to develop a strategy for taking mildly interested strangers and turning them into raving fans . . . and customers.
Harsh Reality #7: You don’t get to opt out
Businesses that think they can ignore all this “Twitter stupidity” tend to get painfully rude awakenings.
The conversation will happen with or without you. You definitely don’t need to respond to every chucklehead with a Facebook account (and you shouldn’t), but you need to keep your ear to the ground, and you need a clue.
About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.
Harsh Reality #1: No one is reading your blog
As far as anyone can figure, there are about 200 million blogs around the world. Technorati tells us there are about 900,000 blog posts made every 24 hours.
The world is not waiting breathlessly to hear what you have to say about losing weight with acai berries, making big money as an affiliate marketer, or how to join your Secrets of the Breakthrough Millionaire Insider Guru Mastermind Platinum Club.
Me-too content gets ignored. Scraped and remixed junk won’t cut it. There’s too much good content that you need to compete with. And there’s no magic system that can replace sitting in front of your keyboard and producing something that somebody wants to read. (Or partnering with someone who can.)
If you don’t have a great answer to the question “Why should anyone read your blog?” you’re going to be pretty unhappy with your results. That’s why we spend so much time teaching you how to produce better, smarter, more effective content.
Harsh Reality #2: You’ve got to give (some of) your best stuff away
It’s very natural to expect to get paid for what you do. And you should have a business model that leads to exactly that.
But first, you’ve got some dues to pay.
Commenter Corree Silvera mentioned her favorite Brian Clark quote from this year’s Blogworld Expo:
Don’t sacrifice a lot of money later for a little money now.
The answer to the question in Harsh Reality #1, “why should anyone read your blog?” is that you’re going to give away some of your best, most valuable, most life-improving material away for free, within a well-defined content marketing plan.
Just remember Sean d’Souza’s bikini concept. You can give 90% of it away, but there will always be people who will happily pay to see that last 10%.
Harsh Reality #3: It will eat your life (if you let it)
Social media marketing would be pretty easy if we never had to eat, sleep, shower, or hang out with our kids.
But if doing those things is important to you, you’re going to have to set some boundaries.
Know what you want to do with social media, keep yourself focused, and set a timer if you have to. The tools are amazing, but so is their power to distract you from what you’re trying to accomplish.
Harsh Reality #4: Social media hates selling
Is there anything more pitiful than that guy who gets on Twitter and won’t shut up about how he can put you in a condo today with no money down despite your lousy credit rating? Even the spammers are blocking this dude.
It’s really hard to sell products and services in social media, mostly because this audience hates salespeople worse than they hate Microsoft. You may be able to get some limited success out of it, but more likely you’ll be banned, blocked, shunned, and abused.
Instead of promoting a product or service, promote fantastic content. Promote a great special report or an amazingly valuable email course. Promote wonderful stuff that you’re giving away.
Use excellent free stuff to build authority and trust. Then you have the right to make an offer and possibly do some business. Not before.
Harsh Reality #5: What they say is a million times more important than what you say
Your marketing might be beautifully executed. You might have a special report that goes more viral than H1N1, a great-looking blog that hits Digg twice a day, and an email marketing sequence that copywriting genius Gene Schwartz would have been proud to write.
If your reputation sucks, none of it matters.
People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.
Treat people right, because if you don’t, you will be exposed. And it will not be pretty.
Harsh Reality #6: A blog is not a marketing plan
Blogs are cool, but a single useful tool isn’t the same thing as a solid business and marketing plan.
Blogs are just one way to get your best content out there, and they work best when you pair them up with email autoresponders, special reports, Twitter, and any of a dozen other powerful tools.
Just hanging out and being cool isn’t enough. If you’re in social media to do business, you have to develop a strategy for taking mildly interested strangers and turning them into raving fans . . . and customers.
Harsh Reality #7: You don’t get to opt out
Businesses that think they can ignore all this “Twitter stupidity” tend to get painfully rude awakenings.
The conversation will happen with or without you. You definitely don’t need to respond to every chucklehead with a Facebook account (and you shouldn’t), but you need to keep your ear to the ground, and you need a clue.
About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.
dinsdag, november 10, 2009
Social Media using Maslow's Hierarchy of Needs model
Interesting article on Social Media and what it means to the user.
Source: http://www.icemanbaldy.com/icemanbaldy/
Iceman's Hierarchy of Social Media
Many who are familiar with Maslow's Hierarchy of Needs will appreciate my application of his theory of personality and human needs to social media. At a basic survival level are presence needs where a weblog or website is a necessity and at the self-actualized end of the hierarchy are social optimization needs where a fully functioning social media user is effectively coordinating his or her social media presence toward achieving a larger networking vision.
1. Presence
Blog, Website, Social Network Profile--you have to exist in some form or fashion. You choose the media and the extent to which you want to establish a social presence but you'll have to have an outlet for your virtual voice. You can decide later if you want your voice to be public or private but the very nature of social media means that you will share your voice with a larger community at some point.
2. Structure
The tools you use to establish your presence will have a lot to do with how comfortable you are in providing updated content. Not all social media platforms are created equal and you have a full range of options available. You can completely code your site from scratch or your can use a variety of easy-to-use graphical interfaces that integrate customizable templates that do the coding for you in the background. It's important that you choose tools with orderly and stable processes for interaction and expression in addition to a proper degree of ease and functionality
3. Community
Your social media platform allows you to interact with others who are using the platform or who are members of the network. You choose how you want to connect with others via terms and conditions that you specify. As your comfort level increases through using a stable and orderly platform and the tools available for customization and connection with others, you will probably seek some level of involvement within the community. Many people start by simply observing the action that is taking place and that's Ok.
4. Contribution
After a while, you may find that observation of the action is not enough--you may desire to make a greater and more visible contribution as you become aware of how you can help others through your experiences or expertise. You may seek a sense of contribution and respect in the community through posting content or leaving comments or both. Receiving thanks from others who value your assistance and the content that you provide is a benefit and a reward for being an active community member. You may be asked by others to make contributions to their sites or on other networks while your expertise continues to grow and develop.
5. Social Optimization
Achieving an understanding of how social media can assist you in meeting your goals and connecting with people in a way that furthers your personal vision and mission is the highest level of social media use. Social optimization needs drive the individual to fully coordinate his or her growing social presence toward meeting their personal or business goals. Each of your social media activities is related and connected to another and your content is blended across communities. Social media mastery at this level may prompt you to share what you've learned with others.
Source: http://www.icemanbaldy.com/icemanbaldy/
Iceman's Hierarchy of Social Media
Many who are familiar with Maslow's Hierarchy of Needs will appreciate my application of his theory of personality and human needs to social media. At a basic survival level are presence needs where a weblog or website is a necessity and at the self-actualized end of the hierarchy are social optimization needs where a fully functioning social media user is effectively coordinating his or her social media presence toward achieving a larger networking vision.
1. Presence
Blog, Website, Social Network Profile--you have to exist in some form or fashion. You choose the media and the extent to which you want to establish a social presence but you'll have to have an outlet for your virtual voice. You can decide later if you want your voice to be public or private but the very nature of social media means that you will share your voice with a larger community at some point.
2. Structure
The tools you use to establish your presence will have a lot to do with how comfortable you are in providing updated content. Not all social media platforms are created equal and you have a full range of options available. You can completely code your site from scratch or your can use a variety of easy-to-use graphical interfaces that integrate customizable templates that do the coding for you in the background. It's important that you choose tools with orderly and stable processes for interaction and expression in addition to a proper degree of ease and functionality
3. Community
Your social media platform allows you to interact with others who are using the platform or who are members of the network. You choose how you want to connect with others via terms and conditions that you specify. As your comfort level increases through using a stable and orderly platform and the tools available for customization and connection with others, you will probably seek some level of involvement within the community. Many people start by simply observing the action that is taking place and that's Ok.
4. Contribution
After a while, you may find that observation of the action is not enough--you may desire to make a greater and more visible contribution as you become aware of how you can help others through your experiences or expertise. You may seek a sense of contribution and respect in the community through posting content or leaving comments or both. Receiving thanks from others who value your assistance and the content that you provide is a benefit and a reward for being an active community member. You may be asked by others to make contributions to their sites or on other networks while your expertise continues to grow and develop.
5. Social Optimization
Achieving an understanding of how social media can assist you in meeting your goals and connecting with people in a way that furthers your personal vision and mission is the highest level of social media use. Social optimization needs drive the individual to fully coordinate his or her growing social presence toward meeting their personal or business goals. Each of your social media activities is related and connected to another and your content is blended across communities. Social media mastery at this level may prompt you to share what you've learned with others.
dinsdag, november 03, 2009
Buongiorno Marketing Services rebrands to B! Digital
B!Marketing Services today announces a company rebrand to B!Digital and the new website http://www.buongiornodigital.com
vrijdag, oktober 30, 2009
10 Small Business Social Media Marketing Tips
Interesting post with useful tips on Social Media Marketing for small businesses. But also large enterprises can learn from it...
http://mashable.com/2009/10/28/small-business-marketing/
http://mashable.com/2009/10/28/small-business-marketing/
dinsdag, oktober 27, 2009
Social Media Marketing Cascade
Social Media Marketing model to help understand how Social Media can be used as a marketing tool for brands. The model has been developed by HotSMS / Buongiorno Digital. You can find it here
donderdag, juli 30, 2009
HotSMS lanceert grootschalige MMS actie voor Pearle
Pearle Opticiens heeft primeur met gerichte MMS campagne voor RayBan zonnebrillen
Tijdens zonnige dagen in juni en juli heeft HotSMS aan ruim 30.000 consumenten een MMS bericht gestuurd met een aanbieding voor RayBan zonnebrillen bij de Pearle Opticiens. In deze MMS zijn vier elkaar opvolgende plaatjes gebruikt. Op basis van iemands postcode stond in de MMS ook het adres van de dichtstbijzijnde Pearle vestiging. De MMS campagne maakte effectief gebruik van de voordelen van mobiel als advertising kanaal: op basis van tijd (zonnig weer), plaats (postcode ontvanger en adres vestiging) en een optin profiel (modebewuste mannen en vrouwen in de leeftijd van 20 – 35 jaar) werd er traffic gegenereerd naar de Pearle winkels voor de RayBan promotie. De MMS actie maakte deel uit van een multimediale campagne waarbij de presentatie van de zonnebrillen op www.pearle.nl centraal stond.
Waar veel mobiele partijen, zoals het internationale Blyk, alleen aangeven wat er met MMS mogelijk zou kunnen zijn, heeft het Nederlandse HotSMS nu de eerste grootschalige campagne concreet uitgevoerd.
Gerichte actie
Pearle wilde met deze actie de doelgroep van modebewuste en merkgevoelige mannen en vrouwen in de leeftijd 20 – 35 jaar direct benaderen. Uit de optin database werd een selectie gemaakt op basis van postcode, toestel en leeftijd. Op basis van de postcode werd de dichtstbijzijnde Pearle vestiging in de MMS gecommuniceerd. Voor het criterium modebewustheid werd rekening gehouden met iemands huidige merk en type mobiele telefoon.
De MMS werd in verschillende batches uitgestuurd op dagen dat het mooi en zonnig weer was. De MMS bestond uit een aantal ‘slides’ met plaatjes van de exclusieve RayBan zonnebrillen voor € 99 en de dichtstbijzijnde Pearle vestiging.
Mobile Advertising programma KPN
KPN en HotSMS introduceerden in november 2008 de mogelijkheid om gratis gesponsorde SMS berichten te versturen vanaf www.hi.nl, later gevolgd door www.kpn.com. Daarmee is inmiddels een database opgebouwd van bijna 150.000 unieke optin gebruikers. Deze doelgroep wordt regelmatig ingezet voor mobile advertising campagnes op basis van SMS en MMS.
Na vele succesvolle SMS push campagnes, heeft Pearle als eerste adverteerder gebruik gemaakt van een grootschalige gepersonaliseerde MMS push campagne. Voornaamste doelstelling was het genereren van traffic naar de verschillende Pearle vestigingen op zonnige dagen.
Mobile Advertising
De mogelijkheden op het gebied van mobile advertising zijn de afgelopen jaren flink toegenomen.
Messaging campagnes zijn op dit moment nog goed voor 80% van alle mobile advertising campagnes in Nederland.
Tijdens zonnige dagen in juni en juli heeft HotSMS aan ruim 30.000 consumenten een MMS bericht gestuurd met een aanbieding voor RayBan zonnebrillen bij de Pearle Opticiens. In deze MMS zijn vier elkaar opvolgende plaatjes gebruikt. Op basis van iemands postcode stond in de MMS ook het adres van de dichtstbijzijnde Pearle vestiging. De MMS campagne maakte effectief gebruik van de voordelen van mobiel als advertising kanaal: op basis van tijd (zonnig weer), plaats (postcode ontvanger en adres vestiging) en een optin profiel (modebewuste mannen en vrouwen in de leeftijd van 20 – 35 jaar) werd er traffic gegenereerd naar de Pearle winkels voor de RayBan promotie. De MMS actie maakte deel uit van een multimediale campagne waarbij de presentatie van de zonnebrillen op www.pearle.nl centraal stond.
Waar veel mobiele partijen, zoals het internationale Blyk, alleen aangeven wat er met MMS mogelijk zou kunnen zijn, heeft het Nederlandse HotSMS nu de eerste grootschalige campagne concreet uitgevoerd.
Gerichte actie
Pearle wilde met deze actie de doelgroep van modebewuste en merkgevoelige mannen en vrouwen in de leeftijd 20 – 35 jaar direct benaderen. Uit de optin database werd een selectie gemaakt op basis van postcode, toestel en leeftijd. Op basis van de postcode werd de dichtstbijzijnde Pearle vestiging in de MMS gecommuniceerd. Voor het criterium modebewustheid werd rekening gehouden met iemands huidige merk en type mobiele telefoon.
De MMS werd in verschillende batches uitgestuurd op dagen dat het mooi en zonnig weer was. De MMS bestond uit een aantal ‘slides’ met plaatjes van de exclusieve RayBan zonnebrillen voor € 99 en de dichtstbijzijnde Pearle vestiging.
Mobile Advertising programma KPN
KPN en HotSMS introduceerden in november 2008 de mogelijkheid om gratis gesponsorde SMS berichten te versturen vanaf www.hi.nl, later gevolgd door www.kpn.com. Daarmee is inmiddels een database opgebouwd van bijna 150.000 unieke optin gebruikers. Deze doelgroep wordt regelmatig ingezet voor mobile advertising campagnes op basis van SMS en MMS.
Na vele succesvolle SMS push campagnes, heeft Pearle als eerste adverteerder gebruik gemaakt van een grootschalige gepersonaliseerde MMS push campagne. Voornaamste doelstelling was het genereren van traffic naar de verschillende Pearle vestigingen op zonnige dagen.
Mobile Advertising
De mogelijkheden op het gebied van mobile advertising zijn de afgelopen jaren flink toegenomen.
Messaging campagnes zijn op dit moment nog goed voor 80% van alle mobile advertising campagnes in Nederland.
Abonneren op:
Posts (Atom)
Posts
