What 3G consumers want

Bron: www.mmoom.com

Mobile Life 1 is a report by Impaq Group which investigated the mobile services consumers are really interested in. Of course voice calls and SMS are the main functions people use (and will keep on using), but it's also interesting to have a look at the full wish-list:

1 - Mobile coupon redemption
2 - Parking meter payment
3 - Loyalty cards
4 - Season tickets
5 - Credit/Debit cards
6 - Flight check-in
7 - Vending machine payment
8 - Retail checkout
9 - Marketing communications
10 - Using your mobile as a key

Is it me or mobile Tv and mobile video aren't listed?
Marketers should keep this in mind: people want something useful or something to take advantage from.