BMW Car Launch Goes Mobile

BMW USA has offered consumers an innovative first-look at their new 3 Series model via their mobile phones. The new BMW 3 Series is set to launch this Spring, however those US subscribers eager to enjoy a preview of BMW's offering can use phones equipped with internet access to see, hear and experience the new car. The micro-website includes new photos, graphics and product information on the new car and consumers may also choose to receive future updates on the 3 Series via their cellular phone as the car nears its launch.